2023.12.8 Fri.

16:30 - 17:45

The seminar for Net-Zero and Well-Being in Life

Organizer

Ministry of the Environment of Japan

Co-organizer

Ministry of Environment, Forest and Climate Change, Government of India

Seminar abstract

Abstract

Demand side measure has been one of the key topics in recent G7/G20 discussions. Jointly organized by the G20 Presidency of India and the G7 Presidency of Japan, this workshop and seminar provide opportunities to share experiences and good practices on demand-side policies and business initiatives with each other. The objective of this workshop is to foster efforts at various levels and stakeholders, including businesses, local and national governments, organizations, and individuals, in each country to accelerate changes in consumer lifestyles and behaviors related to climate change and the environment in the critical decade to 2030.

Program

Introduction of Agenda -1 min-

Mana Saza / SWiTCH Association of Sustainability Founder

Speech from Government of Japan -3 min-

Yutaka Matsuzawa Vice-Minister for Global Environmental Affairs, Ministry of the Environment, Japan

Speech from Government of India -3 min-

Amit Raj Director from Ministry of Environment Forest and Climate Change Government of India

Speech from Government of Brazil -3 min-

Ambassador André Aranha Corrêa do Lago Secretary for Climate, Energy and Environment of the Ministry of Foreign Affairs of Brazil

Speech from OECD -5 min-

Mathilde Mesnard Deputy Director for the Environment Directorate and OECD Coordinator for Climate and Green Finance OECD

Photo Session

Presentations of the summary of the Online Workshop

Yusuke Inoue / Director, Zero-Carbon Lifestyle Promotion Office ,Global Environment Bureau, MOE Japan

Presentation from Panasonic Holdings Corporation -5 min-

• Ryohei Tokunaga General Manager, Platform Division, GX Strategy Office, Panasonic Holdings Corporation
• Wataru Baba CEO, Mononaware Inc.

Presentation from SB Power Corp. -27 min-

Akihiko Nakano President and CEO SB Power Corp.

Presentation from ASICS Corporation -10 min-

Minako Yoshikawa Senior General Manager Sustainability Division ASICS Corporation

Presentation from Lion Corporation -3 min-

Kenjiro Kobayashi Director Senior Executive Officer Lion Corporation

Q&A session

Closing

Yutaka Matsuzawa Vice-Minister for Global Environmental Affairs, Ministry of the Environment, Japan

Speakers

In-person

• Mana Saza / SWiTCH Association of Sustainability Founder
• Yutaka Matsuzawa / Ministry of the Environment, Japan Global Environmental Affairs
• Amit Raj / Ministry of Environment Forest and Climate Change Government of India Director
• André Aranha Corrêa do Lago / Secretary for Climate, Energy and Environment of the Ministry of Foreign Affairs of Brazil Ambassador
• Mathilde Mesnard / The Environment Directorate and OECD Coordinator for Climate and Green Finance Deputy Director
• Yusuke Inoue / Zero-Carbon Lifestyle Promotion, Ministry of the Environment, Japan Director
• Ryohei Tokunaga / Platform Division, GX Strategy Office, Panasonic Holdings Corporation General Manager
• Wataru Baba / Mononaware Inc. CEO
• Akihiko Nakano / SB Power Corp. President and CEO
• Minako Yoshikawa / Sustainability Division ASICS Corporation Senior General Manager
• Kenjiro Kobayashi / Lion Corporation Director Senior Executive Officer

Related Links

• G7 Platform for Net-Zero and Well-Being in Life Event Report

Session Summary

At the beginning of the seminar, speakers from Government of Japan, India, and Brazil gave speeches related to the importance of demand-side measures in their respective countries.
Following that, OECD keynote speech pointed out that "availability, convenience, and affordability are key considerations for households," and that "ensuring greater access, removing barriers and improving incentives" is crucial for households to contribute to climate action.
In the Positive Action Initiative, Panasonic and various stakeholders aim to build a system where individual decarbonization actions are visualized and rewards can be earned. Corporate brands that have a wide range of touchpoints with the public jointly conduct the initiative, allowing for broad reach.
SB Power is delivering its service to a wide range of consumers by offering power companies a packaged product that includes everything from installation to operation of a service to promote power saving to consumers. It allows consumers to enjoy power saving in a game-like fashion, with results visible the next day and CO2 emission reduction and power-saving results displayed in a ranking.
ASICS has started displaying the carbon footprint on their shoes, offering information that enables consumers to select products considering the environmental impact. Moreover, by narrowing the price difference between regular and eco-friendly products, and not compromising on design or durability, they are removing barriers for consumers to purchase environmentally considerate products.
Lion's plastic-saving packaging achieve a three-way satisfaction: "consumers get it cheaper", "companies can reduce manufacturing costs", and "it's environmentally friendly".